Have You Ever Driven Along US Route 6 and Felt the Pull of Adventure?
Stretching from the windswept shores of Provincetown, Massachusetts to the sun-drenched coast of Long Beach, California, US Route 6 is more than a road—it’s a ribbon of American history, culture, and charm. Known as the “Grand Army of the Republic (Memorial) Highway,” this historic iconic route traverses 14 states and over 3,650 miles, linking small towns, scenic wonders, and stories waiting to be told.
Along the way, you’ll find the heartbeat of America: family-owned diners, historic landmarks, hometown festivals, and spirited communities proud of their place along this legendary path. But preserving and promoting the magic of Route 6 doesn’t happen by chance—it takes a collective effort from people who care. That’s where you come in.
What Is the “Support the Journey” Sponsorship Program?
The US Route 6 Tourist Association is dedicated to celebrating, preserving, and promoting the full experience of Route 6—its history, its towns, and its people. The “Support the Journey” sponsorship program invites individuals, businesses, and organizations to play a pivotal role in that mission.
Becoming a sponsor means you’re not just placing a logo on a website. You’re becoming a vital part of a movement to uplift local tourism, educate travelers, and fuel community engagement along this treasured highway.
Whether you’re a small-town shopkeeper, a tourism board representative, or a proud Route 6 enthusiast, your sponsorship helps sustain the storytelling, event coordination, digital outreach, and preservation efforts that make Route 6 an unforgettable journey for generations to come.
Why Your Sponsorship Matters
Route 6 is a lifeline for many communities. By becoming a sponsor, you directly contribute to the vitality and visibility of the places that make this route unique. Here’s how your support makes an impact:
Community Support
Your sponsorship helps fund promotional campaigns, historical preservation projects, and event coverage that spotlight local talent, attractions, and traditions.
Increased Visibility
Sponsors receive recognition through a variety of channels—on the official Route 6 website, in newsletters, on social media, and at live events. It’s a meaningful way to share your brand or message with a passionate audience of travelers, history buffs, and community advocates.
️ Tourism Growth
When small towns thrive, so does tourism. Sponsorship dollars help the Association provide updated travel itineraries, local business directories, and travel resources that encourage exploration along all 3,000+ miles of Route 6.
Authentic Engagement
As a sponsor, you’ll be welcomed into a growing network of people who believe in preserving America’s cultural and travel heritage. From artisan shops to historical societies, you’re supporting a grassroots movement with real, lasting impact.
Join Us in Supporting the Journey
Becoming a sponsor of the US Route 6 Tourist Association isn’t just a donation—it’s a declaration of support for America’s backroads, hidden gems, and small-town spirit. Whether you’re a longtime traveler or a business looking to give back, this is your chance to be part of something extraordinary.
Visit www.route6tour.com to learn more and sign up to become a sponsor today.
You’ll not only gain meaningful exposure—you’ll help preserve the stories, charm, and communities that make US Route 6 an American treasure.
The Road Ahead Starts with You
The beauty of Route 6 lies in its diversity, its history, and the communities that line its path. By becoming a sponsor, you’re helping write the next chapter of this great American road story.
Support the journey. Be part of something legendary. Become a US Route 6 Tourist Association sponsor today.
