The Route 6 Tourist Association is dedicated to preserving and promoting the rich history, scenic beauty, and cultural landmarks along U.S. Route 6 — America’s longest contiguous historic highway. To amplify this mission, we utilize a carefully selected set of digital platforms. Our Social Media Promo Kit ensures that each piece of content reaches audiences where they spend their time online. Here’s a look at the platforms we actively use to share the Route 6 story:
1️⃣ Facebook
Primary Use: Community engagement, event promotion, photo sharing, and historic highlights.
Facebook allows us to connect directly with both travelers and local communities along Route 6. We share featured attractions, historical stories, upcoming events, and travel itineraries. Our Facebook page also serves as a key resource for real-time updates and visitor interaction.
2️⃣ X (formerly Twitter)
Primary Use: Quick updates, news flashes, links to blog posts, and travel alerts.
With X’s real-time nature, we can rapidly share important announcements, road conditions, and short insights. It’s perfect for travelers planning their Route 6 journey on-the-go.
3️⃣ Instagram
Primary Use: Visual storytelling through photography and short videos.
Route 6 is one of the most visually diverse highways in the United States — from scenic coastlines to mountain vistas. Instagram allows us to showcase these views through curated photos, reels, and stories, inspiring both seasoned road trippers and future visitors.
4️⃣ Pinterest
Primary Use: Travel planning inspiration and evergreen content.
Pinterest is a powerful tool for helping travelers plan their Route 6 adventures. We post Pins that feature walkable towns, museums, road trip tips, and downloadable itineraries that followers can save for future reference.
5️⃣ LinkedIn
Primary Use: Nonprofit partnerships, sponsorship outreach, and Route 6 preservation updates.
Our presence on LinkedIn supports our ongoing partnerships with historical societies, preservation groups, local chambers, and business sponsors. We share updates on preservation projects, fundraising opportunities, and strategic alliances.
6️⃣ YouTube
Primary Use: Video storytelling, interviews, short-form highlights, and virtual tours.
Through both full-length features and YouTube Shorts, we create visual journeys along Route 6, interview local historians, and highlight special events. This platform allows our audience to experience Route 6 even before they visit.
Subscribe to The US Route 6 Tourist Association YouTube Channel
7️⃣ Reddit
Primary Use: Community discussions, travel Q&A, and trip reports.
Reddit allows us to connect with travelers planning their own Route 6 adventures. We contribute to travel forums, share tips, and answer questions about attractions, routes, and accommodations along the way.
Why This Multi-Platform Approach Works
Each platform serves a unique audience with different expectations. By tailoring our message for each one, we ensure that Route 6 continues to engage, educate, and inspire a wide variety of travelers, history enthusiasts, and preservation supporters.
If you’re passionate about America’s Highway and want to stay updated, be sure to follow us on your favorite platform — or better yet, follow us on all of them!