Route 6—also known as the Grand Army of the Republic Highway—is a road that tells America’s story. Stretching from Provincetown, Massachusetts, to Long Beach, California, it has earned the title of “The Longest Highway.” But this legendary road didn’t achieve its iconic status alone. The Route 6 Tourist Association has worked tirelessly to preserve, promote, and celebrate this storied route.

Whether you’re a history buff, a road trip aficionado, or a local traveler, join us as we take a deep dive into the fascinating history of the Route 6 Tourist Association and its role in shaping what is now one of America’s most historic highways.

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The Early Years (1926–1937): Establishing a Mission

Route 6 officially came to life in 1926, and with it, the Route 6 Tourist Association idea was founded. From the start, the association was dedicated to advocating for the improvement of the newly designated highway. They saw its potential—not just as a road connecting states, but as a thread weaving communities, history, and dreams together.

A significant milestone for Route 6 came in 1937 when it was officially designated the Grand Army of the Republic (GAR) Highway. This title honored Civil War veterans and cemented the highway’s place as a symbol of unity and connection across America’s heartland. Right from the beginning, the Route 6 Tourist Association helped underscore the historic and cultural importance of this road.

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Navigating Challenges (1937–1950s): Standing Strong Through Tough Times

The Route 6 Tourist Association idea remained steadfast during some of the most challenging periods in history, including the Great Depression and World War II. During these decades, resources were stretched thin across the country, but the association’s commitment to promoting and preserving the highway never wavered.

From working with local communities to ensure the route maintained its relevance to sharing the stories of those who traveled along it, the association made sure that Route 6 stayed at the forefront of America’s collective consciousness. Their efforts preserved not just the road, but also the stories and identities of the towns it passed through.

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Modernization and Expansion (1950s–2000s): A New Vision

The post-war years brought modernization to America, and Route 6 saw exciting developments during the ’50s and ’60s. The Route 6 Tourist Association introduced the idea of the Route 6 Heritage Corridor, emphasizing the highway’s historical and cultural relevance. By framing Route 6 as not just a way to get from A to B, but as a living legacy of American life, the association tapped into the growing interest in heritage tourism.

Collaboration became key during this time. The association joined forces with local businesses and communities to improve visitor experiences along the route. From signage initiatives to curated travel advice, Route 6 began to stand out as not “just a road,” but as a destination unto itself.

Then, in the early 2000s, “The Longest Highway” campaign kicked off, drawing new travelers to explore the 3,652 miles of diverse landscapes, bustling towns, and quiet countryside that make the original Route 6 so unique.

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Recent Milestones and Ongoing Efforts

Fast-forward to recent years, and the Route 6 Tourist Association continues to make strides in preserving its namesake highway. Perhaps one of the most significant achievements has been Route 6’s recognition as a National Scenic Byway, an honor reserved for routes with outstanding scenic, recreational, historical, or cultural value.

The association is also a champion for sustainability. With efforts to promote sustainable tourism, they aim to preserve the towns, attractions, and communities that make Route 6 so special, ensuring its charm for generations to come.

And the work doesn’t stop! Through initiatives like the “Longest Highway” campaign, the association continues to encourage road trippers and history enthusiasts alike to discover the colorful tapestry of experiences along Route 6.

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Why Route 6 Still Matters

Route 6 is more than just a road. It’s a window into the past and a pathway to adventure. Because of the Route 6 Tourist Association, this historic highway is preserved and celebrated in a way that amplifies what it stands for—connection, history, and a sense of wanderlust.

If you’re ready to hit the open road and explore America’s longest highway, or if you’d like to support the ongoing efforts to preserve it, consider joining the Route 6 Tourist Association or donating to their cause. Together, we can keep this iconic road alive for all to enjoy.

Pack your bags, plot your route, and get ready to rediscover the magic of Route 6!

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