The Role of the U.S. Route 6 Tourist Association in Promoting US Route 6

U.S. Route 6 – famously known as the Grand Army of the Republic Highway – stretches from Provincetown, Massachusetts to Long Beach, California, once earning it the title of “the Longest Highway” in America. The nonprofit U.S. Route 6 Tourist Association has worked tirelessly to preserve, promote, and celebrate this storied route and to boost the communities along its 3,652-mile path. Below is a structured report on how the Association contributes through marketing, events and partnerships, and historic preservation initiatives.

1. Marketing and Promotional Strategies

The U.S. Route 6 Tourist Association employs multi-faceted marketing strategies to promote tourism along Route 6 and brand it as a destination in itself:

Comprehensive Online Presence: The Association maintains a rich “US Route 6 Information Center” website with travel resources for all 14 states along the route. This site features interactive state-by-state tour guides, maps, and a directory of attractions and supporting businesses, making trip planning easy for travelers. A regularly updated “Route 6 Tour Happenings” blog showcases travel itineraries, local spotlights, and news updates (for example, recent posts have highlighted must-see stops in states like Nevada and Iowa, and even weekly event updates) to keep content fresh and engaging for road trippers.
Digital and Social Media Outreach: The Association has an active presence on social platforms (e.g. Facebook and X/Twitter) to engage the community. They share historic facts, traveler photos, and event announcements using hashtags like #Route6 and #GrandArmyHighway, cultivating a fan base of history buffs and road-trip enthusiasts. This online engagement helps brand Route 6 as “The Roadway to Adventure,” a slogan the Association often uses in its materials.
Print Media and Publications: To reach broader audiences, the Association produces or endorses traditional media. It began a quarterly newsletter and aspires to launch a bi-monthly magazine titled “U.S. Route 6 – Roadway to Adventure” to tell stories from along the highway. The Association also collaborated with travel writer Malerie Yolen-Cohen to publish a dedicated guidebook, “Stay on Route 6,” chronicling a six-week journey on Historic Route 6. This guidebook (prominently featured on the Association’s site) serves as both a travel companion and a promotional tool, inspiring readers to follow the author’s road trip across all 3,600+ miles.
Branding Campaigns: The Association actively brands Route 6’s unique heritage. In the early 2000s they kicked off a “The Longest Highway” campaign to draw new travelers, emphasizing that Route 6 spans diverse landscapes from coast to coast. By marketing Route 6 as “not just a road, but a journey through American history,” the Association taps into heritage tourism interest. They frequently highlight Route 6’s official name – Grand Army of the Republic Highway – to stress its historic significance (honoring Civil War veterans) and use imagery of the classic US 6 shield in promotions.
Sponsorships and Collateral: As a 501(c)(3) nonprofit, the Association builds support through sponsorship programs and branded merchandise. They produce Route 6 travel decals, offer supporters official “Historic U.S. 6” highway signs, and run a “Stay on Route 6” sponsorship blog. For example, the Massachusetts chapter raised funds by offering authentic Massachusetts Historic Route 6 signs (2 ft x 3 ft replicas with reflective surface) to donors – effectively spreading Route 6 signage while funding their student internship program. Such branded memorabilia turn donors into ambassadors who literally “post” Route 6 on the landscape. The Association also recognizes founding sponsors and local businesses on its site, creating goodwill and a shared identity around the highway.

In summary, the Route 6 Tourist Association’s marketing combines online content, print guides, branding campaigns, and community engagement to promote Route 6. By positioning the highway as a “roadway to adventure” rich in Americana, the Association attracts travelers to explore off the interstates and discover the small-town gems along Historic 6.

2. Events and Partnerships

Events and strategic partnerships are central to the Association’s role in fostering Route 6 tourism. The national office and its state divisions coordinate various activities that bring history to life and drive visitors into local communities:

Heritage Road Trips & Car Cruises: The Association organizes and sponsors nostalgic road-trip events that celebrate the highway’s golden age. For instance, the Iowa division holds an annual “River to River Retro Road Trip” – a classic car cruise traversing Iowa on old Route 6. Dozens of vintage car owners join a convoy from the Mississippi River to the Missouri River, stopping in small towns along the way. In one such cruise, participants drove from Davenport to Council Bluffs with overnight stops in communities like Newton, IA. The event not only provides fun for participants but also funnels tourism into each host town (gas stations, diners, motels, etc.). Similarly, the Massachusetts chapter has supported yearly Route 6 cruises on the East Coast. In Massachusetts, classic car clubs (like the Mass Cruisers Auto Club) team up with the Route 6 Association for events such as summer cruise nights at historic sites on old Route 6. (A recent Massachusetts cruise – the third annual – started in Seekonk and paraded down Cape Cod’s portion of Route 6.) These caravan events draw media attention and invoke the nostalgia of 20th-century road trips, effectively marketing the route through spectacle.
Community Festivals and “Heritage Days”: The Association often lends support to local festivals that highlight Route 6 history or culture. For example, it promotes events like the Working Waterfront Festival in New Bedford, MA and the annual Scallop Festival on Cape Cod, which occur near Route 6. By partnering with such events, the Association ties local cultural heritage to the highway’s narrative, encouraging festival-goers to travel along Route 6. In Pennsylvania, the Association coordinates with the PA Route 6 Alliance’s events (since Pennsylvania has officially designated Route 6 as a Heritage Corridor). Across the country, whether it’s a small-town fair, a historic bridge rededication, or a car show, if it’s along U.S. 6 the Association helps promote it via its website calendar and social media, boosting attendance and tourism spend in those communities.
Charitable and Endurance Events: In line with its mission to benefit communities, the Route 6 Association supports charity events that utilize the highway. A notable example was in 2015, when folk-rock musician Aprylle Gilbert undertook a coast-to-coast run across all of Route 6 to raise money for an at-risk youth center. The U.S. Route 6 Tourist Association enthusiastically backed her “Coast to Coast for Kids” run – helping with logistics and publicity as she ran ~30 miles per day from Long Beach, CA to Provincetown, MA. At various stops, Gilbert even performed concerts. The Association’s website tracked her progress and invited local supporters to cheer her on. This event garnered press and tied a philanthropic cause to the highway, casting Route 6 as a venue for goodwill. It also exemplified the Association’s partnership with individuals on awareness campaigns.
Documentaries and Historical Projects: The Association frequently partners with filmmakers, authors, and historians to produce media that draws interest to Route 6. In 2011, the Iowa U.S. Route 6 Tourist Association teamed up with Fourth Wall Films to sponsor “River to River: Iowa’s Forgotten Highway 6,” a documentary film about the highway’s history. As part of this partnership, a classic car cruise was staged across Iowa (Davenport to Council Bluffs) while film crews captured footage. The Association’s Iowa Director, Dave Darby, explained the goal: “We want to encourage people to leave the interstate and head out on the old two-lane highway…to stop and smell the roses. Not only is it more enjoyable, but it benefits the local economy.”. The documentary went on to win awards and generated new tourism interest, while Darby’s quote nicely sums up how these events serve both traveler experience and community development. The success led to making the “River to River” cruise an annual tradition in Iowa and inspired similar projects in other states.
Collaborations with Local Authorities and Businesses: The Route 6 Tourist Association actively courts partnerships with tourism boards, chambers of commerce, and local businesses along the route. Their philosophy is inclusive: “We invite all cities, small towns, rural communities, chambers and businesses located along the Grand Army of the Republic Highway to join us in economic development, cultural preservation and educational programs as described in our Mission.”. In practice, this means working hand-in-hand with local stakeholders. For example, several city governments in Iowa (like Coralville, Walcott, Wilton, and Durant) have become sponsors/partners, getting exposure on the Route 6 website in exchange for supporting highway tourism. In California, Los Angeles County itself joined as an “active member” of the Route 6 team, backing efforts to promote and signpost the historic highway in the L.A. area. Likewise, in Nebraska, the Association met with the Gretna Downtown Business Association to strategize revitalization along old Route 6, and in Illinois, local historical societies have linked up to preserve Route 6 landmarks. The Association also forms bonds with car clubs (as seen with the Mass Cruisers Auto Club in Massachusetts) and historical societies, leveraging their passion and membership to further Route 6’s exposure. These partnerships extend the Association’s reach and integrate Route 6 promotion into existing local programs.

Through such events and alliances, the Route 6 Tourist Association acts as a catalyst and connector. It brings together travelers, locals, businesses, and even government entities under the shared goal of celebrating Route 6. The result is a growing network of annual happenings and community partnerships that keep U.S. Route 6 in the spotlight and draw tourism dollars into Main Street economies along the highway.

3. Historical Preservation and Tourism Development

Preserving the historic character of U.S. Route 6 goes hand-in-hand with promoting it. The Route 6 Tourist Association’s mission explicitly includes historic preservation and tourism development, seeing the two as mutually supportive. Some key initiatives and examples include:

Restoring Historic Roadways and Landmarks: A core purpose of the Association is “to assist in the economic development of towns along Historic U.S. 6” and to support efforts to restore and maintain remaining portions of the historic highway. Many segments of old Route 6 were bypassed or renumbered over time, so the Association works with communities to preserve the original alignments. This can mean advocating to keep an old stretch drivable, or simply ensuring it’s remembered. The Association has a goal to designate pre-1956 sections as “historic destination roadways,” protecting them from oblivion. For example, in California they are identifying the historic Route 6 between Bishop and Long Beach (which ceased to be signed as US 6 in 1965) and pushing for official recognition and signage there. “We believe this project will help all the communities…by preserving the coast-to-coast integrity of the original alignment,” notes the Association’s California branch. Successes are already evident: in Lancaster, CA, the city installed Historic Route 6 signs along Sierra Highway (the old alignment) with the Association’s encouragement. Similarly, across the country, Iowa has seen a revival of its old Route 6 – by 2012, many counties and towns had erected “Historic US 6” signs on the former highway, thanks to advocacy from the Iowa Route 6 Tourist Association. This signage not only guides travelers off the freeway and onto the scenic back roads, but also preserves the highway’s identity for future generations.
Heritage Tourism Development: The Association frames Route 6 as a “Heritage Corridor,” positioning it as a string of Americana treasures. By highlighting historic sites and stories along the way, they boost tourism development that capitalizes on heritage. One objective is to establish regional Route 6 Heritage Museums and visitor centers along the route. While a full network of museums is still in development, the Association actively promotes existing local museums and helps link them into the Route 6 experience. For instance, their Iowa division points travelers to the Iowa 80 Trucking Museum in Walcott (just off Route 6) and notes that “all that is missing is a Route 6 Museum and Visitors Center” in that town – planting the seed for local leaders to consider. In other towns like Joliet, IL or Cape Cod, MA, the Association has supported exhibits on Route 6’s history and even placed display cases of Route 6 artifacts in visitor centers (often in partnership with local historical societies). By enriching the route with interpretive sites, the Association makes Route 6 more than a drive – it becomes an educational journey into the past.
Historic Structure Preservation Grants: To keep roadside history alive, the Association seeks to preserve landmark buildings and attractions that give Route 6 its character. According to its charter, the Association can assist by “seeking out and/or providing grants for the preservation and restoration of significant historical structures” along the highway. This might include helping restore a 1920s gas station, saving a vintage motel neon sign, or refurbishing a local museum. For example, in Nebraska the Association partnered with a local historical society to save the Linoma Beach Lighthouse (an old roadside attraction near US 6) from demolition. In Pennsylvania, they’ve worked with the PA Route 6 Alliance which secured funds to restore dozens of historic downtown theaters and rail depots along Route 6. Each successful preservation project in turn enhances tourism – these restored sites become must-see stops for road travelers. The Association often publicizes these sites on its “Bucket List Destinations” pages by state, ensuring that preserved historic diners, bridges, and train cars get the attention of modern explorers.
National Recognition and Scenic Byway Status: A major boost to preservation came when portions of Route 6 gained National Scenic Byway designation. Through the Association’s continued lobbying and the efforts of state partners, Route 6 (or significant stretches of it) has been recognized for “outstanding scenic, historic, recreational, and cultural value.” This designation, awarded in recent years, confers prestige and opens up federal funding for further preservation and tourism facilities. The Association proudly notes that Route 6’s Scenic Byway status is one of its most significant milestones. In practical terms, this recognition leads to new highway historical markers, interpretive pull-offs, and grant money for things like roadside parks and informational exhibits – all of which the Association helps plan. One concrete example is in Pennsylvania’s northern tier (often dubbed “God’s Country”), where Route 6 scenic overlooks and historical panels were installed with support from the PA Route 6 Alliance and national Scenic Byways grants. The national Association coordinates with such state efforts to ensure a consistent narrative and to share resources.
Local Initiatives and Community Pride: The Association also inspires and supports grassroots preservation. By promoting stories of towns embracing Route 6, they create a ripple effect. In Brooklyn, Iowa, for instance, a local hardware store owner (and Association member) rallied community funding in 2015 to paint a large Route 6 mural downtown, featuring the historic highway emblem. The Association showcased this mural on their site, noting that travelers from around the country now stop for photos with it. Such publicity encourages other towns to undertake creative projects (murals, “Route 6” retro signs, folk art installations etc.) that both preserve heritage and give tourists something unique to seek out. Moreover, the Association’s internship program brings in high school and college students to document oral histories, archive old Route 6 photographs, and write articles on local history. This not only preserves historical information, but also engages young people in heritage tourism development. Many of these student projects turn into web features or exhibits that draw interest (for example, an intern’s research on a 1930s tourist cabin camp might become a story on the Association blog, leading curious travelers to that site).

In essence, the U.S. Route 6 Tourist Association functions as a steward of the past and a strategist for the future of the highway. By preserving historic structures and stories, they enhance the appeal of Route 6 for tourists seeking authentic Americana. And by promoting tourism, they generate economic reasons to preserve even more history – creating a virtuous cycle. As Massachusetts Route 6 Director Don Doucette put it, old U.S. 6 is “worth preserving and worth promoting as a valuable national cultural and economic resource.” The Association’s work ensures that Route 6’s legacy – from its vintage motels and diners to its role in connecting communities – remains alive and accessible, while also helping small towns thrive through increased visitation.

Sources: The information above is drawn from the U.S. Route 6 Tourist Association’s official website and related press releases, including the Association’s mission statement and project descriptions, as well as news coverage of Route 6 events and initiatives. These sources illustrate the Association’s multifaceted role in marketing the highway, organizing heritage events, forging partnerships, and championing preservation projects that together promote U.S. Route 6 as a historic and rewarding travel corridor.

3-Day Massachusetts Historic Road Trip (Provincetown to the Berkshires)

Day 1: Provincetown to Plymouth

Provincetown (Morning) – Start at the tip of Cape Cod in Provincetown, a charming coastal town with a rich history. Stroll the walkable Commercial Street lined with art galleries, shops, and cafes, then visit the Pilgrim Monument & Provincetown Museum. This 252-foot granite tower (the tallest all-granite structure in the U.S.) commemorates the Pilgrims’ first 1620 landfall and signing of the Mayflower Compact in Provincetown Harbor en.wikipedia.org. Climb to the top for panoramic views. Before leaving town, you might take a short walk along MacMillan Pier for harbor vistas and reflect on the Mayflower’s anchorage here in 1620.
Drive to Plymouth (~2 hours) – Depart Provincetown and head west along Cape Cod. For a scenic detour, consider taking historic Route 6A (Old King’s Highway) through Cape villages. If time permits, stop in Sandwich (about 1 hour from Provincetown) – Cape Cod’s oldest town – to stretch your legs. Sandwich’s quaint downtown has the 17th-century Hoxie House and the working Dexter Grist Mill by a duck pond, as well as the Dan’l Webster Inn (a historic tavern) if you’d like an early lunch. Otherwise, continue over the Cape Cod Canal toward Plymouth.
Plymouth (Afternoon) – Arrive in Plymouth, known as “America’s Hometown.” This harbor town was the site of the Pilgrims’ settlement in 1620. Visit Pilgrim Memorial State Park on the waterfront to see Plymouth Rock, the symbolic boulder marking where Pilgrims supposedly first stepped ashore (now ensconced under a Classical granite portico). Just next to it, you can view the Mayflower II, a full-scale 1957 replica of the original 17th-century Mayflower ship en.wikipedia.org, often docked at the State Pier – a tangible link to the Mayflower’s 1620 voyage en.wikipedia.org. In downtown Plymouth, walk along Leyden Street (laid out in 1620) to see where the first houses stood, and consider visiting Pilgrim Hall Museum – the nation’s oldest continuously operating public museum (since 1824) – which displays genuine Pilgrim artifacts and Wampanoag items seeplymouth.com. Next, drive a few minutes south to Plimoth Patuxet Museums (formerly Plimoth Plantation), a living history complex that recreates a 1627 Pilgrim village and a Wampanoag Native homesite. Here, costumed interpreters populate a colonial era farm settlement, demonstrating everyday 17th-century life (from cooking to blacksmithing) and sharing the perspectives of the English settlers known as the Pilgrims en.wikipedia.org. At the Wampanoag site, Indigenous staff show how the region’s original people lived and cultivated the landen.wikipedia.org – a powerful, immersive experience of early American history. (Note: a full visit can take 2+ hours; if short on time, you might choose between Pilgrim Hall and Plimoth Patuxet.)
Evening – Enjoy dinner in Plymouth’s walkable waterfront area. There are plenty of seafood restaurants overlooking Plymouth Harbor – perfect for tasting New England clam chowder or fresh lobster. As the sun sets, the boats in the harbor and view of Plymouth Bay offer a scenic backdrop. Overnight in or near Plymouth, or drive about 1 hour further to Boston to stay there (setting you up for an early start on Day 2).

Drive Times: Provincetown to Plymouth ~2 hours (115 mi); if stopping in Sandwich, Provincetown to Sandwich ~1 hour, and Sandwich to Plymouth ~30 minutes.

Day 2: Historic Boston and Cambridge

Boston Freedom Trail (Morning) – Begin Day 2 in Boston, the cradle of the American Revolution. Park and explore the city on foot via the famous Freedom Trail, a 2.5-mile red-brick path that winds through 16 sites significant to U.S. history en.wikipedia.org. Start at Boston Common, America’s oldest public park (1634), then visit the Massachusetts State House (1798) with its golden dome atop Beacon Hill. As you follow the marked trail, you’ll encounter historic burying grounds and churches. At the Granary Burying Ground, see the graves of Paul Revere, Samuel Adams, and John Hancock. Next is King’s Chapel and Old South Meeting House (where colonists planned the Boston Tea Party in 1773). Continue to the Old State House, Boston’s colonial seat of government; out front is the site of the 1770 Boston Massacre. This elegant brick building (built 1713) now houses a museum on the Revolution. Just steps away, Faneuil Hall awaits – often called “The Cradle of Liberty” for its role as a colonial meeting hall. Since 1742 it has served as a public marketplace and meeting space, famed for fiery speeches by patriots advocating independence wanderlog.com. (Inside, you can see the Great Hall where town meetings and debates took place.) Adjacent is Quincy Market at Faneuil Hall Marketplace – a great spot to grab lunch. The marketplace comprises three historic market buildings filled with food stalls and eateries offering everything from chowder and lobster rolls to pizza, pastries, and international cuisine wanderlog.com wanderlog.com. Enjoy the lively atmosphere with street performers as you dine.
North End & Waterfront (Afternoon) – After lunch, continue the Freedom Trail into the North End, Boston’s oldest residential neighborhood. Its narrow streets are packed with history. You’ll pass the Paul Revere House (built 1680, the colonial home of patriot rider Paul Revere) and then reach Old North Church (1723), Boston’s oldest church building. It was from Old North’s steeple that two lanterns were hung on the night of April 18, 1775 – “one if by land, two if by sea” – to signal the British troops’ route marching to Lexington and Concord en.wikipedia.org. This signal sparked Paul Revere’s famous midnight ride and has made the church’s steeple an iconic symbol of liberty en.wikipedia.org. You can tour the church and see the elevated pews and the window from which the lanterns shone. The North End today is also known as “Little Italy,” so consider treating yourself to a cannoli or espresso at one of the Italian bakeries (like Mike’s Pastry or Modern Pastry) along Hanover Street as you soak in the neighborhood’s colonial-era ambiance.
Charlestown (Late Afternoon) – If time and energy permit, finish the Freedom Trail across the Charles River in Charlestown. Here you’ll find the USS Constitution at the Charlestown Navy Yard and the Bunker Hill Monument. The USS Constitution, nicknamed “Old Ironsides,” is a legendary 1797 naval frigate (the world’s oldest commissioned warship still afloat). You can take a free tour aboard this warship that earned fame in the War of 1812. A short walk away is the Bunker Hill Monument, a 221-foot granite obelisk marking the site of the first major battle of the Revolution (June 1775). Climb its 294 steps for a view of Boston’s skyline, or visit the small museum nearby to learn about the battle. (Note: If you prefer to skip Charlestown, you can spend the remainder of the afternoon exploring more of downtown Boston’s museums – for example, the Boston Tea Party Ships & Museum offers an interactive experience of the 1773 tea protest, or the Old State House Museum for deeper insight into Boston’s Revolutionary era.)
Cambridge (Evening) – In the evening, consider crossing the Charles River to Cambridge for a change of scene. Stroll around Harvard Square, the historic heart of Harvard University (est. 1636). Harvard Yard’s brick halls and leafy quads exude early American academic atmosphere. This area is very walkable, with street performers and bookstores; you could have dinner here at a casual pub or ethnic eatery. (If staying in Boston, the North End also has many cozy Italian restaurants for dinner amidst gaslit streets.)

Drive Times: Plymouth to Boston ~1 hour (40 mi). Boston’s Freedom Trail is walked (~2.5 mi total). Boston to Cambridge (Harvard Square) ~15–20 minutes drive or via public transit. Boston to Charlestown (Bunker Hill) ~10 minutes drive or a short ferry ride from Long Wharf.

Day 3: Lexington, Concord & Western Massachusetts

Lexington Green (Morning) – Start early and drive ~30 minutes from Boston to Lexington, a quiet suburban town with an illustrious past. Stop at the Lexington Battle Green (Lexington Common), where the opening shots of the American Revolution were fired at dawn on April 19, 1775. Here, colonial militiamen faced British redcoats in the “shot heard ’round the world” – the first skirmish of the Revolutionary War. The Green features the Minuteman Statue (Captain Parker Statue), a famous sculpture of a militiaman with musket and plow, symbolizing the citizen-soldiers nps.gov nps.gov. Take a short walk around the Green to see the Buckman Tavern (circa 1710, where militia gathered before the battle) and read the historical markers that set the scene of that fateful morning. A small Visitors Center on the green offers brochures and sometimes guided tour info.
Concord (Late Morning) – A 15-minute drive west brings you to Concord, another pivotal town in Revolutionary history. Drive to Minuteman National Historical Park’s North Bridge site, just outside Concord center. Here at the Old North Bridge on April 19, 1775, colonial minutemen exchanged fire with British troops, forcing their retreat – the first American victory of the Revolution. You can walk over the wooden replica North Bridge and see the Minute Man Statue by Daniel Chester French, which stands near where colonial farmers stood and “fired the shot heard round the world,” as Emerson’s poem immortalized en.wikipedia.org. There’s a small park visitor center in the historic Colonel Barrett’s Farm House by the bridge, and plaques commemorate the fallen on both sides en.wikipedia.org. In Concord center (a short drive or 15-minute walk from the bridge), you’ll find a lovely walkable downtown with antique shops and cafés. Concord’s Colonial Inn (partly dating to 1716) sits right on the town square – a great spot to have lunch or coffee amidst Revolutionary-era ambience. Concord is also rich in literary history (home of Emerson, Thoreau, and Alcott later in the 1800s), so if time allows, you might briefly visit Walden Pond (where Thoreau lived) or see Orchard House (Louisa May Alcott’s home) as additional cultural detours. Otherwise, continue westward for the afternoon.
Drive to Sturbridge (~1 hr 15 min) – After lunch, head back on the road, merging onto I-90 (Massachusetts Turnpike) toward Central Massachusetts. The drive west is pleasant as suburbs give way to forests and hills. Exit near Sturbridge to visit Old Sturbridge Village in the early afternoon.
Old Sturbridge Village (Afternoon) – Old Sturbridge Village (OSV) is a living history museum that transports you to a rural New England town in the 1830s. Set on over 200 acres, it’s the largest living-history museum in New England en.wikipedia.org. The Village includes 40+ historic buildings (authentic homes, a meetinghouse, general store, barns and water-powered mills) moved here from around the region, plus working farms and gardens. Costumed interpreters in period dress demonstrate 19th-century trades and crafts – you might see blacksmiths, potters, farmers plowing with oxen, or women baking in old hearth kitchens en.wikipedia.org. Stroll the dirt roads between the Common, the Countryside, and the Mill neighborhoods to experience early American daily life after the Revolutionary period. Don’t miss the covered bridge and the Quinebaug River view. Depending on timing, you could spend 2 hours exploring OSV; check the schedule for any live musket demonstrations or stagecoach rides. (Tip: OSV has an on-site tavern and café if you need a snack or drink. If you skipped lunch in Concord, you can grab a bite at the Village’s Bullard Tavern or nearby restaurants in Sturbridge before touring.)
The Berkshires / Stockbridge (Evening) – Continue west on the Mass Pike from Sturbridge for about 1 hour 15 minutes into the Berkshires, Massachusetts’ mountainous western region. Aim to arrive by late afternoon or early evening in the town of Stockbridge (or Lenox/Great Barrington, as alternatives), which offers a perfect blend of historic charm and scenic beauty to cap your journey. In Stockbridge, walk the small downtown area along Main Street – famously depicted by Norman Rockwell – which feels like a step back in time. Stockbridge’s Main Street is lined with classic New England buildings and quaint shops. Stop in at the Red Lion Inn, a landmark hotel that has operated since 1773 boston.com. This white-clapboard inn, adorned with a sprawling front porch, is one of America’s oldest hotels and exudes colonial-era atmosphere. Enjoy a hearty dinner here at the Inn’s tavern or another nearby restaurant. After dinner, you can relax on the Red Lion’s porch (perhaps with rocking chairs and evening tea) and imagine the stagecoaches that once stopped here. If you have more time or an extra night, the Berkshires region offers additional cultural sites such as the Norman Rockwell Museum (in Stockbridge, showcasing the beloved American illustrator’s works) or Hancock Shaker Village (a preserved 19th-century Shaker community near Pittsfield). These can be wonderful add-ons to deepen your historical exploration, but they may require a few extra hours. Otherwise, take in the serene mountain surroundings – the sunset over the Berkshire hills is often beautiful. You’ve now traversed Massachusetts from the Atlantic coast to the New York border, experiencing four centuries of American history along the way!

Drive Times: Boston to Lexington ~30 minutes (16 mi); Lexington to Concord ~15 minutes (6 mi). Concord to Sturbridge ~1 hr 15 min (65 mi). Sturbridge to Stockbridge ~1 hr 15 min (70 mi). Each driving segment is pretty straightforward (mostly I-90 west of Boston), and you’ll witness the landscape transition from coastal plains to central highlands to the wooded Berkshire Mountains as you go west. Enjoy the drive and the rich history at each stop!

Altadena Disaster Recovery Center

The new Disaster Recovery Center is now open in Altadena at 540 West Woodbury Road. This is the best place to go for all the federal, state, and local resources you need all in one place. The site is open as a one-stop shop for you every day from 9 a.m. to 8 p.m. Please note that the Pasadena City College location will be sunsetting on Friday, Jan. 31. Thanks Kathryn Barger for the update.

LA County Coordinated Joint Information Center

Exploring Route 6 in Illinois

The Land of Lincoln’s Overlooked Gem

When people think of iconic highways in Illinois, Route 66 usually steals the spotlight. However, another historic road runs through the Land of Lincoln, weaving its way across the state with its own charm, history, and beauty—U.S. Route 6. Often overshadowed by its more famous cousin, Route 6 is a highway worth exploring for those who love road trips, small-town America, and Midwestern landscapes.

A Brief History of Route 6

U.S. Route 6 is one of America’s longest highways, stretching over 3,200 miles from Massachusetts to California. Dubbed the “Grand Army of the Republic Highway”, it was originally designated in the 1920s and played a key role in early American road travel. In Illinois, Route 6 cuts across the northern portion of the state, offering travelers a less-commercialized, scenic alternative to the bustling interstates.

The Route Through Illinois

Route 6 enters Illinois from the east near the Indiana border and makes its way westward, passing through a variety of landscapes—from urban hubs to tranquil river towns. While not as widely celebrated as Route 66, this highway offers plenty of notable stops and hidden gems along the way.

Key Stops Along Route 6 in Illinois

If you’re planning a trip along Route 6, here are some must-visit spots:

1. Joliet – The Crossroads of Illinois

Joliet, one of the first major cities on Route 6 in Illinois, is packed with history. Known as the “City of Steel”, it has deep roots in industry and transportation. Here, you can visit:

The Joliet Area Historical Museum, which showcases exhibits on Route 66, Route 6, and local history.
The Rialto Square Theatre, a grand, historic performing arts venue built in the 1920s.
The Old Joliet Prison, a fascinating stop for history buffs and fans of the TV show Prison Break.

2. Morris – A Riverfront Treasure

Continuing west, Morris is a picturesque town that offers a charming downtown area filled with antique shops, diners, and scenic views of the Illinois River. If you’re looking for a relaxing stop, visit:

Gebhard Woods State Park, a perfect spot for hiking and picnicking.
True North, a vintage shop that embodies the small-town charm of Morris.

3. Starved Rock Country – A Natural Escape

While not directly on Route 6, a short detour south takes you to Starved Rock State Park, one of Illinois’ most famous outdoor destinations. Here, you’ll find breathtaking canyons, waterfalls, and hiking trails that make for a refreshing stop on your journey.

4. Peru & LaSalle – Historic Twin Cities

The cities of Peru and LaSalle lie along the Illinois River and provide a glimpse into the state’s industrial and canal-era past. Key sites include:

The I&M Canal National Heritage Corridor, where you can walk or bike along historic towpaths.
Hegeler Carus Mansion, a stunning Victorian home with a rich history.

5. Princeton – A Small-Town Gem

Princeton is another delightful stop along Route 6. This town boasts beautiful historic homes, the charming Red Covered Bridge, and a vibrant main street with local eateries and shops.

6. The Quad Cities – Where Illinois Meets Iowa

As Route 6 nears the western edge of Illinois, it reaches the Quad Cities—Moline, Rock Island, and their Iowa counterparts, Davenport and Bettendorf. This area, located along the Mississippi River, is full of attractions, including:

The Rock Island Arsenal Museum, one of the oldest military museums in the country.
The John Deere Pavilion, showcasing the region’s agricultural heritage. A location of interest feature on Route 6 homepage – https//:www.route6tour.com
Scenic riverfront parks, perfect for a relaxing end to your Route 6 journey in Illinois.

Why Drive Route 6?

Unlike Route 66, which has become a major tourist attraction, Route 6 remains relatively quiet and authentic. It’s a great choice for road trippers who want to experience Illinois without the crowds, exploring towns and landscapes that still retain their historical charm.

Whether you’re drawn to history, nature, or the simple joy of discovering small towns, Route 6 in Illinois is a road worth traveling. So, next time you’re planning a road trip, consider taking this lesser-known but equally fascinating journey across the Land of Lincoln.

Discover Vermilion, Ohio on Your Route 6 Road Trip

If you’re exploring the iconic Route 6 road trip through Ohio, make sure a stop in Vermilion is on your itinerary. Known as the “Village of Lake Captains,” Vermilion boasts postcard-perfect charm, a rich maritime history, and plenty of spots to relax by the water. Here’s everything you need to know to make the most of your visit!

Must-See Attractions in Vermilion

Vermilion Lighthouse

This historic lighthouse on the shores of Lake Erie is perfect for capturing breathtaking views or snapping the ultimate road trip photo. Tip: Visit early in the morning or just before sunset for the best light.

Main Street Beach

Pack your picnic basket and head to this sandy gem for a serene, relaxing day by the lake. The clear waters and peaceful vibe make it an ideal spot to unwind. Don’t forget your sunscreen!

Vermilion River Reservation

Nature lovers, rejoice! This scenic spot offers trails, boardwalks, and endless birdwatching opportunities. Bonus tip: Venture out early to catch wildlife at its most active.

The Maritime Museum of Sandusky

Dive into local history and boating culture at this museum brimming with fascinating exhibits. It’s a must for anyone curious about the area’s maritime roots. Be sure to check the opening hours in advance!

The Gilchrist Guesthouse
has a very nice tour and history of Captain Gilchrist.

The WoollyBear Festival
Hosts the largest parade in the state of Ohio. It is a Sunday in October when the Cleveland Browns do not play at home!

The Old Vermilion Jailhouse

Step back in time with a visit to this unique historical site. This quick but insightful stop gives a glimpse into Vermilion’s past—perfect for history buffs.

Travel Tips for Vermilion

Time to Explore: Plan to spend at least a day here to truly soak up the town’s charm.
Catch the Best Views: Hit up the Vermilion Lighthouse during golden hour for picture-perfect moments.
Relax by the Water: Bring beachwear for Main Street Beach and unwind to the soothing sound of Lake Erie’s waves.
Stay in Comfort: Looking to rest and recharge? Vermilion’s cozy bed and breakfasts make for a memorable overnight stop.
Venture on the Water: Explore Vermilion’s maritime vibe with a local boat tour or rental—it’s a great way to see the area from a new perspective.

Why Vermilion Shouldn’t Be Skipped

Vermilion perfectly blends small-town charm, lakeside serenity, and historical intrigue. It’s not just a pit stop—it’s a destination where you can slow down, take in the sights, and savor the unique character of Ohio’s Route 6. Always check out the Route 6 – Pub and Granny Joe’s Ice Creamatorium

Ready to Plan Your Visit?

Grab your map, pack your picnic basket, and make Vermilion the highlight of your Route 6 adventure.